In today’s hyper-digitized world, many marketers believe that direct mail no longer performs well. However, research shows that when it is executed correctly, direct mail is more effective than other marketing channels at driving action and engaging with customers.
Choosing the best direct mail service depends on a few key elements, such as budget and print/mailing options. The most effective options cater to specific industry needs and provide personalized attention for each client. For example, PostcardMania offers industry-specific templates to help brands stand out and reach their target audience. Additionally, they provide printing and mailing services in-house to streamline production.
For those looking to save time and money, consider a digital printing service like VistaPrint. It is known for its user-friendly interface and fast turnaround. Additionally, it offers free templates and can be integrated with marketing automation platforms. However, it is important to note that its print quality can sometimes vary from what is shown on screen.
Another option is Data Axle USA, a data-driven marketing company that specializes in business marketing. They use extensive customer and business databases to improve the effectiveness of direct mail campaigns. Their data analysis also helps businesses identify potential prospects in their local area.
Finally, if you want to streamline your Every Door Direct Mail (EDDM) campaign, consider using a EDDM software like Postalytics. This is a popular tool for small businesses because it allows you to target households by zip code or neighborhood, eliminating the need to create a list of names and addresses.
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