Using a direct mail printing and automation service allows you to make the most of an offline channel that has long been challenged by slowness, tracking and integration issues. Direct mail marketing automation combines CRM integration with mailing lists to increase productivity, streamline the mailing process and enable marketers to reach consumers that are unable to access their services through other channels.
A direct mail print and automation service can produce a variety of printed marketing materials, from postcards to brochures to checks and catalogs. Some companies provide templates, while others allow you to customize your design as needed. It is also a good idea to look for a company that offers a variety of paper and finish options, as these can affect how your mailer looks when it arrives in the customer’s mailbox.
The best mail automation services also provide variable data printing, which enables you to customize each piece according to the information contained within your database. This is a great option for delivering personalized invoices and other notifications to customers, such as reminders to pay bills or reminders to schedule appointments with healthcare providers.
The right automated direct mail service provider will work with your CRM or other data system to ensure that all the names, addresses, contact details and other information required for a specific campaign is automatically fetched from your system. This helps you stay compliant, maintain your brand’s identity and reduce data entry errors. Then, a series of mailings will be produced based on the triggers you set – whether that’s a local store opening or an action in one of your online games.
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